5 Important Things To Consider Before Selling Skin Care Products
Now is the ideal time for launching your own private-label skincare range to become a successful entrepreneur.
In the US alone, the cosmetic and beauty industry makes close to $50 billion every year, with skincare as the most profitable and largest product category. This offers many successful opportunities for those prepared to put enough effort into creating, launching, and promoting their brand.
Whether you choose to do this as a full-time profession or a supplemental income, selling skincare products that you have created provides you with the opportunity to engage in something that you are passionate about along with the freedom and time to do things on your own time. However, there are considerations to keep in mind before you begin choosing products.
1. Where Will You Source Your Products From?
The initial step towards launching custom skincare lines is to make sure you have chosen the correct product supplier. Start this process by writing down the products you would like to sell (e.g, makeup, skincare, or both) and what you find important. You also need to decide on whether or not to sell products with organic and natural ingredients, the type that is free from parabens, not tested on animals, or even a product range that is 100% vegan.
As you start researching a list of private-label suppliers, always make sure to only go with the companies that offer FDA-approved products. This will protect your company and keep your customers safe.
Also, find out about any other services that the suppliers provide. This can include label packaging and design, along with what the fees are for these added services. Ask the supplier about the MOQ (minimum order quantity), which will indicate the lowest units or product amounts the supplier will produce for each order. It is also important to find out about the average turnaround time relating to existing and new orders.
The easiest way to collect this type of information is to visit the supplier’s websites so that you can compare their services and products. Certain companies like White Label Skin Care at SS Nutra, offer low-cost sample kits, allowing you to test one or more products to decide whether they match up to your standards. If you own a spa or beauty shop, you could even ask customers to try out these products to assist you in making a final decision.
2. What Ingredients And Products Are Currently Trending In The Beauty And Skincare Industry?
You most likely already know a lot about the beauty and cosmetics industry, or you probably would not be reading over this post. Which also means, you are aware that many of the industry trends change all the time. You also know that staying abreast of the times and what your potential clients want is extremely important to ensure that your cosmetics or skincare business remains successful and profitable.
At White Label Skin Care, Utah, our beauty and skincare experts work closely with our team of in-house formulators to develop and create products that boast superior quality but also match up to the lastest popular ingredients and trends. Here are a few of the current examples:
– Vitamin B3 (Niacinamide)
This is an important nutrient that is packed with skin-supporting characteristics. Niacinamide boosts keratin synthesis, regulates oil production, adds moisture, and more. It is common to find this ingredient in products such as body and hand creams to facial misters. Our Fresh Tea Face Mist, contains niacinamide that helps to minimize uneven skin tone and brighten skin.
– Hyaluronic Acid
This is a natural ingredient that helps the skin to look hydrated and supple. As we start getting older our bodies start producing less of this important substance. Manufacturers of skincare products have solved this issue with hydrating serums and creams, along with other products that help to lock moisture in and promote younger-looking skin. You will find this ingredient in our Illuminating Universal Primer and our SS Nutra’s Hydrating Face Moisturizer.
– Vitamin C
The natural antioxidant characteristics have made vitamin C, a very popular ingredient in skincare products. We have used vitamin C in two of our top sellers which include our Illuminating Universal Primer, and our CC Serum. Vitamin C nourishes the skin and helps to smooth away uneven tone, fine lines, age spots, and blemishes. Vitamin C also helps to support the natural production of collagen.
Hemp is an ingredient that is found in so many different products, and with very good reasons. Hemp is packed with Omega-3 fatty acids, vitamins, and amino acids that revitalize and nourish the skin. SS Nutra provides a comprehensive range of private-label beauty products that contain hemp.
3. What To Expect From The Ingredients In Our Products
When you become a beauty expert or entrepreneur, it is important to provide your clients with appealing products. More importantly, you will want to provide products that actually work.
Ingredients included in your own skincare line will often determine the effectiveness of your products. For this reason, it is essential to select the correct ones. Do your own research and find out about the different types of ingredients (e.g. active ingredients like exfoliants and astringents vs. the non-active ingredients like emulsifiers and emollients), along with what each ingredient does.
To help you to understand the ingredients that we use in our products, SS Nutra offers an Ingredient Glossary that breaks down each of the formulations. SS Nutra Skin Deep®️ database is another excellent resource. You can also refer to the SS Nutra blog for more interesting information on our skincare ingredients.
4. Which Products Work Better For Different Skin Types?
Each one of your customers will have their own skin type, so you may want to offer various products that match up to each skin type, or you could even choose versatile products that work well for every skin type.
The 5 skin types include sensitive, combination, dry, oily, and normal. So it makes sense that products for dry skin won’t work well on someone with oily skin, and vice-versa.
Obtaining extensive knowledge of the ingredients in your products and the way they interact with each skin type is important so that you can provide accurate recommendations to your clients. This will help them to select the correct formulations to match to their skincare regimen. Its important to use a Private Label Skin Care base that is good for many skin types.
5. How Does Each Of These Products Work?
Finally, it is also helpful to possess up-to-date knowledge when it comes to different product categories and skin-care products. Once you find out about how every formulation works and the way different types of products work together to achieve the best results, you will be able to suggest the best combinations for your customers.
A great example is to know the differences between moisturizers and serums. A serum is thinner and lighter and is designed to penetrate the skin. Moisturizes only reach the top layers of the skin. Moisturizers are supposed to lock moisture in for youthful and healthy-looking skin. Applying serum before a moisturizer often enhances the hydration benefits.
Another versatile product includes the oil cleansers that can be used to remove makeup or as a cleanser that is used in the morning. Deciding on how and when to apply the product might differ according to what the customer is using a product for.